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United Airlines to offer non-binary booking options

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CHICAGO — United Airlines announced Friday that it would offer non-binary gender booking options on all booking channels.

In press release, United said that passengers could book using the title “Mx.” during booking and in a MileagePlus customer profile. Customers will also have the ability to identify themselves as M(male), F(female), U(undisclosed) or X(unspecified), corresponding with what is indicated on their passports or identification.

“United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers,” said United’s Chief Customer Officer Toby Enqvist. “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.”

United said it worked with with the Human Rights Campaign and The Trevor Project on employee training initiatives with the new options.

“At the Human Rights Campaign, we believe being acknowledged as the gender you identify with is part of treating everyone with dignity and respect,” said Beck Bailey, acting director of the Workplace Equality Program. “By providing non-binary gender selection for ticketing and the gender-inclusive honorific ‘Mx’ in user profiles, United Airlines is taking an important step forward for non-binary inclusion.”

“The Trevor Project is grateful for United Airlines’ support of our life-saving work on behalf of LGBTQ youth,” said Amit Paley, CEO & Executive Director of The Trevor Project. “We are thrilled to bring Trevor’s expertise on the mental health of LGBTQ people to United to ensure its employees maintain safe and inclusive spaces for LGBTQ employees and guests.”

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