PEORIA — Peoria’s inaugural Pride celebration is now known as the River City Pride Festival.
The event had previously been called Whiskey City Pride as a nod to Peoria’s history. The announcement was made in a Facebook post.
River City Pride said that the old name might deter families from participating and make others feel welcome. With the help of Lettering Works, they have rebranded as River City Pride. A new website and new social media is in the works.
RCP also announced that the festival would be at the Peoria Park District’s Glen Oak Amphitheatre.