Bloomington-based State Farm Insurance has pulled out of a program that distributed books that addressed gender identity and inclusivity after right-wing media outlets reported on it.
The insurance company came under attack after right-wing media reported it was asking some of its Florida sales agents to support the GenderCool Project. The project helps distribute books that support LGBTQ children.
The company released a statement on the decision.
State Farm’s support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries. This program that included books about gender identity was intended to promote inclusivity.
We support organizations that provide resources for parents to have conversations about gender and identity with their children at home. We do not support required curriculum in schools on this topic.
As a result, we have made the decision we will no longer be affiliated with the organization. We will continue to explore how we can support our associates, as well as organizations that align with our commitment to diversity and inclusion, including the LGBTQ+ community.
We recognize and value the diversity of all people and support a culture of respect and inclusion in the communities in which we live and work, as well as our workplace.State Farm Insurance
The GenderCool Project does not advocate for requiring LGBTQ curriculum in schools.
The program became an issue after The National Desk reported on an email asking for six Florida insurance agents to donate a few books. The National Desk is a national news program produced by conservative Sinclair Broadcasting. In Illinois, the program is broadcast on FOX Illinois and Newschannel 20. National Desk coverage also got comments from anti-LGBTQ groups but none from advocates.